Minimal Theme: BlogBloghttps://minimal1.nop-templates.com/Fri, 29 Mar 2024 10:26:42 GMTurn:store:1:blog:post:4https://minimal1.nop-templates.com/how-to-build-a-successful-fashion-brandHow to build a successful fashion brand<p>The Online Fashion Retail Industry, particularly at the luxury end, seems to be doing well. Over the past few years, lot of money has been invested into fashion retail businesses like Moda Operandi ($46 million), Nasty Gal ($49 million), ShoeDazzle ($66 million), BeachMint ($75 million) and Gilt Group (whopping $236 million). Valuations of these companies might seem inflated, but these companies are growing fast with the help of clear revenue stream and a value proposition that&rsquo;s beyond price advantage. But while some companies in Fashion technology are successfully raising more money and growing, there is another segment that&rsquo;s struggling to survive. These businesses are stalling because of their inability to adapt to the shift in the media consumption behavior of the consumer.</p> <p>Content is the new social currency<br />Today, we&rsquo;re spending big chunk of our lives staring at our computer and mobile screens, soaking more information than probably our brain can process. The impact of this changing pattern in content discovery and consumption is big, especially in the fashion industry. Today, we&rsquo;re what we share and this is what&rsquo;s building identities of individuals and brands. If you can be the source of new fashion ideas and inspiration, you can be the fashion; people will follow you and buy from you. This article is for you, if you&rsquo;re a Fashion start-up aiming to exploit the curated fashion opportunity. You will learn how to be unique and selective to draw people away from biggies like eBay &amp; Amazon, but broad enough to scale and yet offer a luxury buying experience.</p> <p>We will take a look at companies such as NastyGal, digital-driven fashion brands, selling clothing directly to the consumer at high gross margins, without fixed retail costs and above all - low customer acquisition cost because of Social Media. These companies are targeting the new age Internet generation while taking a dramatically different approach. They have re-defined fashion retail by mastering what runs the internet - 'the content'. They sell more than just clothes, they sell online fashion experience. With the power of curated content, these companies have become a stamp of approval for their customers for fashion discovery. These new wave fashion retail companies share a common trait; they are tech savvy and understand how to leverage the 'new' internet and especially social media as a marketing &amp; distribution channel.</p> <p>But first, let&rsquo;s talk about the fundamental difference between the business of selling fashion and clothing. The business of selling clothes runs on the equation of need or demand; demand for 'nice' &amp; 'affordable' clothes which can be bought conveniently from the comfort of home using the internet. On the other hand, the business of fashion runs on the &lsquo;desire to be in vogue&rsquo;. Both these businesses have different audiences and require different styles of marketing. Perceived value is essentially two of the major differentiating factors between both.</p> <p>The key to building successful e-commerce businesses lies in creating a life time customer value so that customers not only come back for more but also share their experience with their friends and family on Social Media. In Fashion retail industry, brands set the foundation to build lifetime customer value on the things such as:</p> <p>Perceived value<br />Personalized Shopping Experience<br />Honest, Openness &amp; Realness<br />Fashion Supply Management<br />Involving their customers - Crowd-sourcing</p>urn:store:1:blog:post:3https://minimal1.nop-templates.com/the-start-of-a-fashion-blogThe Start of a Fashion Blog<p>Starting a fashion blog takes work, patience and dedication. Every fashion blogger needs to find a unique style and voice, conduct research, gather information and figure out ways to create the best content en route to a successful site. The following tips will show you how to start a fashion blog from the ground up.<br />Determine Your Fashion Niche</p> <p>Before you write the first word or take the first photo, determine how you are different from every other fashion blogger. What&rsquo;s your niche?</p> <p>Then make it real.<br />Your fashion blog should feature you. Let people know who you are and why your thoughts matter.<br />Tell a story. Is it a daily journal of what you wear, how to shop or how to wear accessories? Develop a continuing story.<br />Take risks and don&rsquo;t be afraid to be different. If your blog is about things you truly care about then others will relate to you.</p> <p>Janelle Paige's blog, which highlights a mix of iconic brand pieces and wearable fashion, combines photos and videos that show what's she's wearing. The photography is beautiful, the fashion looks like something almost any woman would wear and her tips are easy to follow.</p> <p>Create a Name</p> <p>Develop a blog name that&rsquo;s fun, catchy and relates to fashion. Then buy a domain to match.</p> <p>Research other fashion blogs to get an idea of names that are already out there &ndash; you don&rsquo;t want to steal &ndash; and to find names that are overused. Think about the niche you have envisioned and develop a short phrase that embodies your interpretation of the category.</p> <p>A good name will clue users in on your fashion sense, personality and blogging style. You might come up with a handful of names before settling on one. Do some research and ask your friends for advice, "When you think of me and fashion, what words come to mind?"</p> <p>Brunch on Chestnut is fun, unique and comes with a matching domain. The shorter blog headline "Brunch" is simple, easy to remember and defines what blogger Ashley Kane is writing about, a mix of style and fashion for both you and your home.</p> <p>Develop a Style</p> <p>Every successful fashion blog must have a unique style. A good blogging style matches your fashion sense. Are you traditional and classic or funky and modern?</p> <p>Develop the style of your content along those guidelines. Consider what the main content will look like. Is your blog mostly text, images or video? How will you tell your fashion story? Consider the language you will use and who is most likely to interact with your blog.</p> <p>Wolftress has developed a distinctive appeal with images and design in a blog that highlights trends and fashions available from the brand. While every image is strikingly different, they all have a look that clues users into the fact they are visiting a uniquely styled blog. This is accomplished with artistic and editorial photography along with minimalist design theme throughout the blog.</p> <p>Publish Great Content</p> <p>It may sound simple, but the most important thing you will do as a fashion blogger is publish great content. Great content starts with personality.</p> <p>Keep users engaged by publishing on a cycle. Will you post daily, weekly or on another schedule? Plan it in advance and stick to it.</p> <p>Before you publish the first post, create a stockpile of blog entries to publish one-by-one. It can be tough developing content, so have an arsenal of fashion posts that are ready to go (this will come in handy the first time you are overextended or just need a day off).</p> <p>Every fashion blog should include:</p> <p>Plenty of photos or videos<br />A unique spin on common ideas<br />Timely content about trends and popular fashion<br />Evergreen content you can publish any time or go to when there&rsquo;s nothing new<br />Tips and tricks. Teach users how to be more fashionable (or avoid faux pas)</p> <p>Saddle and Suede tells stories from two points of view with a husband-and-wife team that writes about fashion, home and life. A unique spin that really elevates the content quality and helps drive more readers to the blog.</p> <p>Leverage Social Media</p> <p>Your fashion blogging plan must include social media promotion. From integrating sharing tools to posting about your blog and encouraging others to share, every piece of content should find a life socially.</p> <p>Fashion bloggers are turning to social media to be part of a larger conversation. Instagram is a great platform for fashion bloggers because it is designed for photos. You need to employ a mix of traditional blogging and social media for the best results.</p> <p>Howl includes social media share and comment buttons with every post and image. (Note the "Pin It" icons throughout). Plus, the photos are distinctive enough that readers want to share them.<br /> <br />Carrie Cousins<br />Carrie is a designer, writer and content marketer. She works full time in college media at EMCVT and has more than 10 years of media and marketing experience.</p>urn:store:1:blog:post:2https://minimal1.nop-templates.com/managing-online-business-1Customer Service - Client Service<p>Managing online business requires different skills and abilities than managing a business in the &lsquo;real world.&rsquo; Customers can easily detect the size and determine the prestige of a business when they have the ability to walk in and take a look around. Not only do &lsquo;real-world&rsquo; furnishings and location tell the customer what level of professionalism to expect, but "real world" personal encounters allow first impressions to be determined by how the business approaches its customer service. When a customer walks into a retail business just about anywhere in the world, that customer expects prompt and personal service, especially with regards to questions that they may have about products they wish to purchase.<br /><br />Customer service or the client service is the service provided to the customer for his satisfaction during and after the purchase. It is necessary to every business organization to understand the customer needs for value added service. So customer data collection is essential. For this, a good customer service is important. The easiest way to lose a client is because of the poor customer service. The importance of customer service changes by product, industry and customer. Client service is an important part of every business organization. Each organization is different in its attitude towards customer service. Customer service requires a superior quality service through a careful design and execution of a series of activities which include people, technology and processes. Good customer service starts with the design and communication between the company and the staff.<br /><br />In some ways, the lack of a physical business location allows the online business some leeway that their &lsquo;real world&rsquo; counterparts do not enjoy. Location is not important, furnishings are not an issue, and most of the visual first impression is made through the professional design of the business website.<br /><br />However, one thing still remains true. Customers will make their first impressions on the customer service they encounter. Unfortunately, in online business there is no opportunity for front- line staff to make a good impression. Every interaction the customer has with the website will be their primary means of making their first impression towards the business and its client service. Good customer service in any online business is a direct result of good website design and planning.</p> <p>By Jayashree Pakhare (buzzle.com)</p>urn:store:1:blog:post:1https://minimal1.nop-templates.com/online-discounts-coupons-1Online Discount Coupons<p>Online discount coupons enable access to great offers from some of the world&rsquo;s best sites for Internet shopping. The online coupons are designed to allow compulsive online shoppers to access massive discounts on a variety of products. The regular shopper accesses the coupons in bulk and avails of great festive offers and freebies thrown in from time to time. The coupon code option is most commonly used when using a shopping cart. The coupon code is entered on the order page just before checking out. Every online shopping resource has a discount coupon submission option to confirm the coupon code. The dedicated web sites allow the shopper to check whether or not a discount is still applicable. If it is, the sites also enable the shopper to calculate the total cost after deducting the coupon amount like in the case of grocery coupons. Online discount coupons are very convenient to use. They offer great deals and professionally negotiated rates if bought from special online coupon outlets. With a little research and at times, insider knowledge the online discount coupons are a real steal. They are designed to promote products by offering &lsquo;real value for money&rsquo; packages. The coupons are legitimate and help with budgeting, in the case of a compulsive shopper. They are available for special trade show promotions, nightlife, sporting events and dinner shows and just about anything that could be associated with the promotion of a product. The coupons enable the online shopper to optimize net access more effectively. Getting a &lsquo;big deal&rsquo; is not more utopian amidst rising prices. The online coupons offer internet access to the best and cheapest products displayed online. Big discounts are only a code away! By Gaynor Borade (buzzle.com)</p>